Forrester Research latest survey of 4,706 consumers showed that most consumers are only willing to pay $50 – $99 for an eReader.  Even though the current retail price point is currently at $199 and higher.  These are the questions asked of those surveyed.

• At what price would you consider an electronic book device/eBook reader a bargain?
• At what price would you consider an electronic book device/eBook reader expensive but still purchase it?
• What price would be so inexpensive that you would question the quality of an electronic book device/eBook reader?
• What price would be so expensive that you would not consider buying an electronic book device/eBook reader?

I think most consumers still enjoy having an actual book.  I believe once the price of eReaders come down, more consumers will be willing to make the jump to eBooks.

[Forrester Research]

Popularity: 80% [?]