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What Are You Willing To Pay For An eReader?

Written by Will on September 3rd, 2009

ebook survey

Forrester Research latest survey of 4,706 consumers showed that most consumers are only willing to pay $50 – $99 for an eReader.  Even though the current retail price point is currently at $199 and higher.  These are the questions asked of those surveyed.

  • At what price would you consider an electronic book device/eBook reader a bargain?
  • At what price would you consider an electronic book device/eBook reader expensive but still purchase it?
  • What price would be so inexpensive that you would question the quality of an electronic book device/eBook reader?
  • What price would be so expensive that you would not consider buying an electronic book device/eBook reader?

I think most consumers still enjoy having an actual book.  I believe once the price of eReaders come down, more consumers will be willing to make the jump to eBooks.

[Forrester Research]

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