What Are You Willing To Pay For An eReader?
Submitted by Will on Thursday, 3 September 2009No Comment
Forrester Research latest survey of 4,706 consumers showed that most consumers are only willing to pay $50 – $99 for an eReader. Even though the current retail price point is currently at $199 and higher. These are the questions asked of those surveyed.
- At what price would you consider an electronic book device/eBook reader a bargain?
- At what price would you consider an electronic book device/eBook reader expensive but still purchase it?
- What price would be so inexpensive that you would question the quality of an electronic book device/eBook reader?
- What price would be so expensive that you would not consider buying an electronic book device/eBook reader?
I think most consumers still enjoy having an actual book. I believe once the price of eReaders come down, more consumers will be willing to make the jump to eBooks.
Popularity: 80% [?]
