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Using nature to inspire design

Written by Will on July 17th, 2009

Nature inspires innovation. This inspiration is called biomimicry. But, nature’s designs are based on the “good enough” principle – while we may often want to optimize certain variables in our designs. So, we shouldn’t copy nature outright, but use nature for inspiration. Below Professor Full explains that we need to understand nature’s underlying principals and use those to inspire new design. Very entertaining video.

The video is a presentation by Berkley Professor Robert Full. It is
a very interesting, funny, and highly educational piece. He shares
some very interesting research and findings, and some advice on
how not to simply copy nature, but understand underlying
principals and use those to inspire new design.

Link: What I Learned: Biomimicry for Innovation (Must see Video Clip) | PLM and Profitability | Blog on Manufacturing Business Technology

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