Glass & Cash
Now this is a way to advertise a product in an innovative way…
3M sells security glass. They need to advertise it. They came up with an interesting way to do it. Put a big stack of money in public and surround the cash with the 3M Security Glass.
If the money stays there, it is a pretty good marketing stunt for the product…
In a unique and impressive advertisement campaign in Vancouver, 3M firm, deals in security glasses, wanted to create a solid image of their product. In order to pursue their objective, they decided to modify a bus stand and fitted their security glass at the sides of the shelter. They further filled the security glasses with real banknotes to lure miscreants to take attempt to lay their hands on it.
The idea clicked and many attempted fruitlessly to gain access with golf clubs and baseball bats however, the glass remained intact. Seeing this ambient advertisement, one could safely conclude that the product benefit is very effectively demonstrated to the masses. The remarkable idea and its perfect execution provided the firm a strong platform to project its product with a bright image.
3M Security Glasses: A perfect ambient ad to display product benefit – Adpunch.
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