With the advent to DVRs like Tivo, consumers have been fast forwarding through commercials. Tomorrow’s Trends has identified the ‚Äúproblem‚Äù and some guesses at what marketer’s will do to counter this loss in advertising eyeballs. One thing marketer‚Äôs are doing is "product placement".

Product placement is where advertisers make their product actually part of a scene or part of the story. This way you can’t fast forward, if you want to watch your show, you will automatically get exposed to product placement.

Then came the technologists method of product placement.

Product placements can now be purchased and inserted into scenes after the show has been produced, using technology.

When a scene from the CBS TV show “Numbers” was filmed there was nothing on the table. In post-production, presto, a steaming cup of Campbell’s soup is added.

Same with an episode of “Still Standing.” Originally nothing in the shot, and afterwards a box of Cheeze-Its appears.

The process is called digital brand integration and it is the newest form of product placement developed by a company called Marathon Ventures.

“We can place a product, virtually any size, in almost any location. It really depends on what the program and the video in each individual episode provides in terms of a logical or contextual background,” said the company’s president, David Brenner.

Product placement goes digital, gets lucrative - CNBC TV - MSNBC.com.