Business Opportunity Trend: Addressing a “Growing” Problem
There are a lot of potential business opportunities that will be made available through the growing of America. Outside of the obvious opportunities of weight-loss products, there are other, more tangential opportunities.
I recently went to buy a chair and I noticed more "big size" chairs than in the past. What I mean is that I got a pretty big recliner, but it was the first time I noticed some recliners that were "double-wide" - they were recliners that appeared to be about twice as big as the regular recliners. They were smaller versions of a love-seat, that reclined.
Furniture manufacturers, clothes, airlines, automobiles, food - many industries will be impacted by the special needs of a larger populace.
"There is no polite way to say this: Americans are fat, and they’re getting fatter. More than 60 million Americans are obese, up from 23 million in 1980. Another 28 million are expected to join their ranks by 2013.
Forget the stereotypes: It’s not just people in low-income neighborhoods who are packing on the pounds at McDonald’s (Research). Researchers at the University of Iowa have found that obesity rates are rising most rapidly among urbanites who earn $60,000 or more per year.
Heretofore, the main business response to this overwhelming demographic trend has been the $49 billion weight-loss industry. But now a much broader segment of corporate America has begun to see the nation’s fattening for what it is: a potentially powerful driver of consumer demand across a wide swath of the economy."
