TV advertising meets the Web
Spot Runner is an interesting new website/ business that allows smaller businesses to put ads on TV, inexpensively and quickly. This is great for small businesses, and they also allow you to target your TV very specifically to a local market.
This website cuts out the ad agency and other professionals, like media buyers - that it normally takes to create a custom TV ad.
Spot Runner does everything for you, and at an affordable price by using a web interface to allow you to create and schedule your ad online. They supply a set of pre-made television ads, and when you enter your business information, the ad will be updated with your unique information. If this type of business model took off, I could also see it spawning a whole new, “advertising template” market where ad agencies create these “template ads” for competition for the ad dollars of these small businesses.
